Discovering Your Vision
We start with a detailed discussion to explore your brand’s goals and aspirations. Understanding your vision helps us align our strategies and create an activation that truly reflects your brand identity.











We start with a detailed discussion to explore your brand’s goals and aspirations. Understanding your vision helps us align our strategies and create an activation that truly reflects your brand identity.
Next, we develop an extensive plan outlining the roadmap for your mall activation. This involves detailed research and creative brainstorming to ensure we address every aspect, from target audience insights to engagement strategies.
Customizing our approach to your brand’s needs, we design immersive experiences that appeal to shoppers. Our focus is on creating unique interactions that build a deeper connection between your brand and its audience.
To bring your activation to life, we collaborate with trusted partners and companies. Our extensive network ensures that every element, from logistics to aesthetics, is managed efficiently. This allows us to focus on delivering engaging interactions and a lively atmosphere, fostering a successful brand activation.
Launching a new product in a mall setting allows you to reach a broad audience quickly. We create immersive product launch events that showcase your offerings, engage potential customers, and encourage purchases. For example, our Mustang Rises at Burj Khalifa 2015 event unveiled the Ford Mustang, drawing significant media attention and setting a new benchmark in brand activations.
Pop-ups are ideal for testing new products, expanding your customer base, or generating buzz. We manage everything from store design to staffing, ensuring your pop-up is a success. Events like Instagram Night 2021 created interactive experiences with photo booths and themed environments, enhancing social media engagement and driving brand awareness.
These zones offer customers a unique chance to connect with your brand through hands-on activities. We design these zones to be engaging and aligned with your brand’s message. The World of Nickelodeon activation featured interactive exhibits and themed activities, making a lasting impression and becoming part of Nickelodeon’s annual calendar.

❞
LAYALI 24 – 25
11 February – 11 April 2025
Diriyah, Riyadh KSA
From pre-production to live days, the Blink team exhibited an extraordinary level of commitment, passion, and excellence that is truly rare. Their engagement in the event went beyond just doing a job—they treated it as a project they genuinely believed in. Layali was a special undertaking for Diriyah, and the Blink team demonstrated that it was just as important to them. This dedication was reflected in every detail and interaction throughout the process.
Miguel Jose Chehade Chehab, the visionary director of Blink Experience, has been the driving force and backbone of Layali’s success over the past two years. His unwavering ownership, creative vision, and relentless dedication have transformed Layali into one of the most elite and admired seasonal experiences in the region. Through his leadership, the spirit of Layali came to life with elegance, excellence, and ambition, leaving a lasting mark on everyone who had the honor to work with him.
★★★★★
Mohammed Alanazi
Event Manager, Diriyah
❞
RED BULL FLYING DAY
April 18, 2025
Marina, Kuwait
I would like to extend my sincere appreciation to the Blink team for their exceptional support and professionalism before, during, and after our recent Flying Day event.
From the very beginning, the Blink hospitality team demonstrated outstanding commitment by quickly engaging with our internal teams. Their meetings were efficient and well-structured, and what truly stood out was their strong presence in nearly all aspects of the planning process—from food selection and tasting to furniture selection and setup planning.
During the event, while many could have stepped back to enjoy the atmosphere, the Blink team remained fully hands-on. They were proactive, visible, and fully in control, ensuring every operational detail ran smoothly. Their dedication played a crucial role in the event’s seamless execution.
Post-event, their professionalism continued to shine. The team managed the dismantling process in a highly organized manner, leaving the venue exactly as it was handed over—clean, tidy, and with great care taken to respect the space.
It’s also worth highlighting how easy and pleasant they were to work with throughout the process. Their flexibility and openness to changes and last-minute adjustments made the collaboration smooth and stress-free.
Thank you, Blink, for going above and beyond. Your contribution was instrumental to the event’s success, and we truly value your partnership.
★★★★★
Krisztina Tomas
Sr. Project Manager
A mall activation is a marketing strategy where brands engage directly with consumers in a mall setting. These activations can include product launches, brand activations, and pop-up stores. The aim is to create an immersive experience that encourages customer interaction, driving brand awareness and higher spend.
Hiring the right agency ensures your event is professionally managed from start to finish. A skilled agency like Blink Experience handles all details, from planning to on-site management, allowing you to focus on your core business. A professional agency will tailor the activation to align with your brand’s goals, ensuring optimal results and a strong brand relationship.
Choosing the right mall activation company involves considering several factors. Look at the agency’s experience and expertise in managing similar events. Evaluate their understanding of the local market and their ability to connect with your target audience. Consider a company with a proven track record of success, supported by client testimonials and case studies. Blink Experience meets these criteria, making us the ideal partner for your next mall activation.