Discovering Your Vision
We start with a detailed discussion to explore your brand’s goals and aspirations. Understanding your vision helps us align our strategies and create an activation that truly reflects your brand identity.
Transforming Malls into Brand Playgrounds
We convert ordinary malls into vibrant brand playgrounds where consumers interact with your brand in meaningful ways. This reflects our commitment to creating spaces where customers engage with brands beyond shopping, building stronger brand loyalty and driving higher spend.
Engage, Excite, Elevate: Your Brand Activations in Action
Our strategy epitomizes effective brand activations. By engaging potential customers, exciting their senses, and elevating brand experiences, we turn retail spaces into dynamic platforms. This drives consumer interaction and loyalty, transforming everyday shoppers into dedicated brand ambassadors.
OUR PARTNERS
OUR WORK
NEOM – SIMEC
Nickelodeon Kids Choice Award Abu Dhabi
Mastercard MENA Central Business Forum 2024
Africa Cup of Nations 2019
FIFA Club World Cup 2023
Dubai Run 30×30 on Sheikh Zayed Road
Diriyah Nights 2023-2024
12 Seasons of Red Bull Air Race
FEI World Cup Finals 2024
Strategic Blueprint Creation
Next, we develop an extensive plan outlining the roadmap for your mall activation. This involves detailed research and creative brainstorming to ensure we address every aspect, from target audience insights to engagement strategies.
Personalized Experiences
Customizing our approach to your brand’s needs, we design immersive experiences that appeal to shoppers. Our focus is on creating unique interactions that build a deeper connection between your brand and its audience.
Seamless Collaboration and Event Execution
To bring your activation to life, we collaborate with trusted partners and companies. Our extensive network ensures that every element, from logistics to aesthetics, is managed efficiently. This allows us to focus on delivering engaging interactions and a lively atmosphere, fostering a successful brand activation.
Types of Mall Activation Events We Plan and Manage
WORK WITH USProduct Launches
Launching a new product in a mall setting allows you to reach a broad audience quickly. We create immersive product launch events that showcase your offerings, engage potential customers, and encourage purchases. For example, our Mustang Rises at Burj Khalifa 2015 event unveiled the Ford Mustang, drawing significant media attention and setting a new benchmark in brand activations.
Pop-Up Stores
Pop-ups are ideal for testing new products, expanding your customer base, or generating buzz. We manage everything from store design to staffing, ensuring your pop-up is a success. Events like Instagram Night 2021 created interactive experiences with photo booths and themed environments, enhancing social media engagement and driving brand awareness.
Experiential Zones
These zones offer customers a unique chance to connect with your brand through hands-on activities. We design these zones to be engaging and aligned with your brand’s message. The World of Nickelodeon activation featured interactive exhibits and themed activities, making a lasting impression and becoming part of Nickelodeon’s annual calendar.
WHY SHOULD YOU HIRE US?
- Expertise That Drives Results
- With over 21 years of experience and a network of more than 150 experts, we excel in managing mall activations. Our extensive knowledge and qualifications ensure each activation is executed with precision, delivering impactful results and strengthening our partnership with clients.
- Innovative Concepts for Memorable Events
- We specialize in creating original and engaging concepts that captivate audiences. Our creative team develops custom solutions designed to make your mall activation stand out, using cutting-edge techniques and trends to engage your target audience effectively.
- Efficient and Effective Management
- Our process covers everything from detailed planning to seamless execution. Our team's skills in project management and logistics guarantee a well-organized event that meets your objectives, creating a strong brand relationship with your audience.
- Customized Solutions to Reflect Your Brand
- We offer tailored solutions that align with your brand’s identity, creating a cohesive experience for your audience. Our value-added services include post-event analysis and feedback collection to assess the activation’s success and gather insights for future improvements.
Other Services
Frequently Asked Questions
A mall activation is a marketing strategy where brands engage directly with consumers in a mall setting. These activations can include product launches, brand activations, and pop-up stores. The aim is to create an immersive experience that encourages customer interaction, driving brand awareness and higher spend.
Hiring the right agency ensures your event is professionally managed from start to finish. A skilled agency like Blink Experience handles all details, from planning to on-site management, allowing you to focus on your core business. A professional agency will tailor the activation to align with your brand’s goals, ensuring optimal results and a strong brand relationship.
Choosing the right mall activation company involves considering several factors. Look at the agency’s experience and expertise in managing similar events. Evaluate their understanding of the local market and their ability to connect with your target audience. Consider a company with a proven track record of success, supported by client testimonials and case studies. Blink Experience meets these criteria, making us the ideal partner for your next mall activation.
ping us
Here is where creativity and innovation join forces.
Our global team of passionate professionals exemplifies dedication and excellence in execution, touching hearts and minds with a uniquely human touch.