Execution Highlights
The team transformed Dubai’s busiest road into a fully operational route for more than 70,000 participants. Safe movement and continuous flow were mapped across food and beverage areas, parking, dismantling, and crowd logistics to support the citywide fitness initiative.
Impact
Led by HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the event became the region’s largest run and the seventh-largest mass gathering in the world.
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