Being held for the first time ever in the region, attracting local and international artists, dealing with logistical and time-sensitive challenges for a live show, and 360° activation & ticketing.
Hiring pre-experienced consultants and experts, designing special experiences for the international artists, enticing regional artists to join this global event, and implementing a 360° activation campaign.
A sold-out arena that yet again motivated our partner to add it to their yearly calendar in partnership with us.
