Formula E in KSA


As this was a first-time motorsport event of such a scale in the kingdom, there was a lack of local expertise and infrastructure, coupled with logistical challenges, last-minute requirements, and adverse weather problems.


By deploying regional and international experts and top-notch suppliers, we focused on safety, design, and high-quality executions with world class catering for the attending royalty.


A sold-out, world-class event that has been credited with the best hospitality in the history of Formula E. Additionally, we were praised by the kingdom’s General Sports Authority (GSA) for the activations we employed around the race.