Execution Highlights
JAX District was transformed into a high-energy wellness hub featuring interactive fitness zones, federation showcases, a marathon kit zone, and expert talks. Programming catered to families, fitness enthusiasts, and athletes across running, boxing, CrossFit, bodybuilding, and yoga. The activation balanced live experiences and education to inspire participation across all ability levels.
Impact
The event attracted over 35,000 visitors and delivered a dynamic, health-focused experience. It advanced Saudi Arabia’s nationwide movement toward a healthier, more active society by building community momentum around fitness.
Results
Brought in over 35,000 visitors to participate in a dynamic, health-focused experience, building momentum for Saudi’s vision of a healthier, more active nation.
