Riyadh Marathon 2025

Deliver the fourth Riyadh Marathon as more than just a race. It needed to be a landmark event that encouraged widespread participation across the community. At the same time, it had to showcase Riyadh's ability to host international-standard sporting events while championing the health goals of Saudi Vision 2030.

We designed the event as a complete experience. It featured a range of race distances: 42km, 21km, 10km, and 4km, to appeal to all fitness levels. We also created a vibrant Marathon Village at the Kingdom Arena, with food, music, partner activations, and fitness activities. Bib collection was integrated with a multi-day SFA Expo to build excitement, and partners played an active role throughout the event.

Attracted over 40,000 runners to register for the Riyadh Marathon 2025, doubling participation from the previous year and inviting athletes from 131 countries. Additionally, community engagement was strong, with around 67% Saudi participation and 40% female runners. The event was successfully delivered at scale, reinforcing Riyadh’s position on the global sports map.