Layali Diriyah 24–25

Create a signature seasonal event in Diriyah, the birthplace of the Kingdom. It needed to be an immersive cultural journey that blended Saudi heritage with contemporary arts, dining, and entertainment, all within an atmosphere that felt both elevated and deeply authentic.

We designed an expansive open-air experience with distinct immersive zones themed around heritage, nature, and more. The event featured large-scale art installations from Saudi artists, diverse dining concepts, an artisanal retail village, and multiple performance stages. All elements were set within a landscape inspired by Najdi architecture and the natural palm grove setting.

Became a highly anticipated event, attracting over 110,000 visitors since its inception. Layali Diriyah established itself as a premium cultural highlight of Diriyah Season, celebrated for its artful blend of heritage, luxury, and immersive experiences.