Execution Highlights
The team curated a premium cultural journey at the Kingdom’s birthplace, balancing heritage with bold creativity. The experience featured zones themed around nature, art, and food, with local architecture and live shows designed to encourage dwell time and presence.
Impact
More than 110,000 visitors made the event a defining highlight of Diriyah Season. It was rooted in culture and built for now.
Result
Became a highly anticipated event, attracting over 110,000 visitors since its inception. Layali Diriyah established itself as a premium cultural highlight of Diriyah Season, celebrated for its artful blend of heritage, luxury, and immersive experiences.
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