Execution Highlights
The team designed a multi-zone festival aligned with Vision 2030’s Quality of Life Program, transforming a national food gathering into an immersive cultural destination. Distinct experiences included the Global Flavors Hub (~30 vendors and embassies), the Interactive Culinary Arts Center (hands-on workshops and live demos), the World Stage (cultural and musical performances), and the Young Foodies Zone (family and children activities). Visitor flow and programming were curated to maintain high dwell time and deliver layered experiences across taste, culture, and creativity.
Impact
The festival drove strong community engagement and cultural exchange across audiences and nationalities, reinforcing Saudi Arabia’s position as an emerging hub for engaging culinary and cultural events under Vision 2030.
Result
Achieved significant community engagement by providing a platform for cultural exchange and culinary exploration. The festival reinforced Saudi Arabia’s position as an emerging center for engaging cultural and culinary events.
