Execution Highlights
The TikTok Lounge at Dubai Studio City was converted into a turnkey, semi-permanent brand environment within 8 to 10 days. The space included a dramatic tunnel entrance, an amphitheater, breakout rooms, product displays, and a soundproof podcast studio. The team rebuilt the breakout rooms overnight in six hours and resolved a branding adhesion issue from start to finish in ten hours.
Impact
The summit hosted 300 attendees per day from a global business audience. The venue became a reusable regional asset for sales and marketing, supported by strong client feedback and plans for future activations.
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