Execution Highlights
Set against AlUla’s breathtaking desert landscape, Azimuth blended music, art, and heritage in a truly immersive cultural experience. The festival featured world-class performances, large-scale art installations, and creative collaborations that celebrated local and international talent. The production highlighted AlUla’s natural beauty while delivering an atmosphere of energy, connection, and artistic expression.
Impact
Azimuth cemented its status as a defining moment in Saudi Arabia’s cultural calendar. It elevated AlUla’s profile as a creative destination and contributed to Vision 2030’s mission of fostering culture, tourism, and community engagement through world-class experiences.
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