Execution Highlights
Set amidst AlUla’s stunning landscapes, the Wellness Festival united global wellness experts, practitioners, and enthusiasts in a celebration of balance, healing, and mindfulness. Programming blended ancient practices with contemporary techniques across yoga, meditation, and sensory experiences. The festival design integrated natural surroundings to evoke harmony between body, mind, and environment.
Impact
The festival positioned AlUla as a leading wellness and tourism destination, drawing local and international recognition. It inspired strong visitor engagement and contributed to Vision 2030’s goals of promoting holistic well-being and sustainable tourism.
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