AlUla Camel Cup 2023

The AlUla Camel Cup delivered four days of thrilling competition as the “ships of the desert” raced for the world’s largest camel racing purse. The event combined speed, tradition, and spectacle, captivating audiences with immersive experiences that integrated fashion, music, and gastronomy. The result was a celebration of heritage and contemporary Saudi culture set against AlUla’s stunning backdrop.

The event elevated camel racing to new global prominence while preserving its deep cultural roots. It showcased Saudi Arabia’s ability to blend authenticity with modern entertainment, reinforcing AlUla’s standing as a destination for world-class heritage and lifestyle experiences.