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TikTok’s regional team needed more than an event—they needed a space. A dedicated, branded venue that could engage business audiences consistently, beginning with their flagship App Summit in Dubai. The brief: design, build, and operate a semi-permanent environment that feels dynamic, immersive, and unmistakably TikTok.
The Challenge
TikTok wanted to activate a raw warehouse space in Dubai Studio City and transform it into a versatile hub for keynotes, workshops, product demos, and content creation. It had to be fully functional, brand-aligned, and ready in just over a week. Durability, flexibility, and experience design all needed to come together—with zero compromises
How We Made It Happen
Our team delivered a full turnkey solution in 10 days, from approval to handover.
* Spatial Storytelling:
We choreographed a dramatic guest journey—from tunnel entrance to amphitheater to breakout zones—that set a clear emotional tone and reinforced brand identity at every step.
* Multi-Use Planning:
The space was built to host concurrent experiences, from high-energy keynotes to private podcast sessions, without overlap or disruption.
* Material Strategy:
We selected durable, premium finishes that looked sharp on day one and will hold up through future activations.
Even with a compressed timeline, we maintained full precision on execution—ensuring a seamless experience for both client and attendees.
