Sports For All 2025

Design and deliver a dynamic sports and wellness expo in Saudi Arabia that actively engages a broad and diverse community. This includes families, general fitness enthusiasts, and athletes across disciplines such as running, boxing, CrossFit, and bodybuilding, as well as wellness interests such as yoga. The event should effectively promote Saudi Arabia’s national fitness movement for all.

We activated JAX District with interactive fitness zones, federation showcases, a marathon kit zone, and expert talks. Each element was designed for families, athletes, and wellness enthusiasts alike.

Brought in over 35,000 visitors to participate in a dynamic, health-focused experience, building momentum for Saudi’s vision of a healthier, more active nation.