Execution Highlights
The team delivered Saudi Arabia’s first Formula E race without a prior playbook. Regional and global experts were mobilized to prioritize safety, precision, and audience experience. The team successfully managed weather challenges and last-minute changes while elevating hospitality for attending royalty to a new standard.
Impact
The event sold out and was recognized by Formula E leadership for delivering the best hospitality in the series’ history. The General Sports Authority (GSA) praised the race-day activations as a benchmark for future events in the Kingdom.
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