Challenge
Being held for the first time ever in the region, attracting local and international artists, dealing with logistical and time-sensitive challenges for a live show, and 360° activation & ticketing.
Solution
Hiring pre-experienced consultants and experts, designing special experiences for the international artists, enticing regional artists to join this global event, and implementing a 360° activation campaign.
Results
A sold-out arena that yet again motivated our partner to add it to their yearly calendar in partnership with us.
Photo Gallery
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